ROSEWORK

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🪣 Hi, I’m Tom

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Writing + Editing
Brand + Direction
Audio + Video
Events
Music
Everything
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🎥Get ‘Em While They’re Hot 

ZAP Outdoorz Music Festival
2025 Tickets on sale 
Promo short   Writer, Director, Producer

Instagram 
10K+ views
9x16, 49 seconds 
Quick-turn promo short for music festival ZAP after the previous creative had to be changed. Concepted, scripted, produced, rallied a team and directed this short BBQ-themed video ahead of the festival’s memorial day weekend ticket launch. 
 z
📞40th Anniversary On Hold

Advantage Book Binding
Phone Service Hold Audio
May,  2025
 Creative Director, Producer, Engineer

mp3
Advantage Book Binding wanted to update their on-hold music and phone directory voice with reference to its upcoming 40th anniversary. I scripted the messages then worked with a VO artist and composer to produce this corporate jazz, upbeat hold recording.
⚡ZAP Year 3 Brand Update
ZAP Outdoorz Music Festival
February, 2025 Brand Consulting, Creative Direction

Brand book .pdf

Catapulting from IYKYK to true cult status, ZAP Outdoorz entered prep for it’s third year in early 2025. With an evolving team and grown-up identity, the festival needed to codeify its visuals, voice, and spirit. I consulted on a small team to create a guide that keeps the ZAP’s energy focused while encouraging its edges to stay raw.


Brand book, select pages 1/4
Brand book, select pages 2/4
Brand book, select pages 3/4
Brand book, select pages 4/4

🤖Meta AI Social Rollout
Meta 
with Artemis Ward
Fall, 2023-Fall, 2024Concept, Scripting, Production, Captions
Social Campaign
300M+ views, 500K+ Engagements
examples: one | two | three | four
Lead copywriting and concepting for 200+ pieces of organic social to introduce Meta AI tools built in to WhatsApp, Facebook, and Instagram -- and make them feel useful, relevant, and human. Content ranged from low-lift AI-generated images and animated carousels to full video shoots and influencer partnerships.

Select examples 9x16:

 
Select examples 1x1:

🎭Puppet Party
ZAP Outdoorz
High View, WV
September, 2024Concept, Performance, Project Management

Puppet Conductor
A rainbow fish in a rowboat paddles into an up-all-night crowd of ravers. A dozen swimming fishes follow, two green munchkin monsters close behind. A llama and a horse join the party.  Finally, a giant star with its hands in the air emerges with the rising sun.  Alongside my friend Emma, I lead the production and performance of the iconic Puppet Party at ZAP Outdoors during the cosmic morning performance of DJs Chelle and Oren.




🕶️Ray-Ban Meta Quick Draw
Ray-Ban Meta
with Artemis Ward
August, 2024Concept, Script, Production

Tiktok Series  
Ep. 1, Ep 2, Ep 3, Ep 4
Agency support for Ray-Ban Meta’ social. This Tik Tok series focused on the smart glasses’ versatility as a piece of technology and accessory.
Video
fds
📲Meta Connect Social
Meta 
with Artemis Ward
Summer, 2023Concept, Scripting, Production, Captions
Social Campaign
18.9M views, 179K engagements
examples: one | two | three | four
Lead copywriting and concepting for the organic social campaign to boost Meta’s annual technology release event. In 2023 we captured the launch of Meta AI, Quest 3, and the Ray-Ban Meta smart glasses in real time. In 2024, we sustained and grew interest in Meta’s AI, AR, and wearable tech leadership.

Select social examples:
⏱️Shot Clock
Nike Basketball
with Artemis Ward
Summer, 2023Scripting

Instagram Series  
LeBron | Wemby | A’ja | Diamond | Phee
Scripted questionaries for the Nike Basketball social series designed to highlight athletes’ off-court personalities in a rapid fire this-or-that Q&A.
Video
🎮Meta Quest Gaming Showcase Social
Meta Quest
with Artemis Ward
June, 2023Concept, Scripting, Production, Captions
Social Campaign
examples: one | two | three | four
Copywriter on the a social campaign to promote and build hype around the 2023 Meta Quest Gaming Showcase, the VR platform’s annual announcement event (akin to Nintendo Direct). My team build the campaign promotion and sustain assets and supported Meta Quest reactive social in the “war room” during the livestreamed event.

Select social examples:
🏀Meta Quest Beatsaber Showdown
Meta Quest
with Artemis Ward
February, 2023Concept, Scripting, Production
Social Campaign and Live Event
examples: one | two | three | four
Copywriter and producer for Meta Quest’s partnership with the NBA during All-Star 2023 in Salt Lake City. I helped conceive, script, produce, plan, and execute the social coverage of a two day event featuring eight basketball creators, NBA superstar Dame Lillard, and VR legend LS Toast.