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The Juliette Book
(2021)
In a sea of clinical, behind-the-times competitors, Juliette Cleaners brings excitement, fashion, and state-of-the-art tech to the dry-cleaning industry. In 2021, as part of a campaign to stoke a new round of investment in Juliette, I lead the production of a magazine-style brand book for the company.
At 80 pages, the book lays bare the stark reality of diversity in VC funding recipients and chronicles the obstacles overcome by female Filipino founder Rechelle Balanzat. Finally, it sets her future vision for Juliette: luxury clothing care that’s more than a service, it’s an extension of your style.
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