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About Me
Writing + Brand
COPY, Editing, Strategy, Identity
My freelance practice offers a total range of writing, editing, and narrative consulting. From fresh ideas to final edits. Copy drawing from poetry and prose, the functional and fantastic. Comms strategy and identity development based on transparent tactics and personal taste. All executed in a reliable, timely fashion by a copywriter who’s DIY-cast and agency-sharpened.
Check out a few of my favorite projects below. For a comprehensive portfolio, visit rosework.cargo.site
ZAP Outdoorz Rebrand
(2025)
In the early days of ZAP outdoorz (formerly ZAPATEO), I worked with the creative team to shape the festival brand. We honed into ZAP’s focus on celebrating city sounds and people in an outdoor setting.In its third year, the festival catapulted from IYKYK to cult status. With an evolving team and grown-up identity, the festival needed to codify its visuals, voice, and spirit with and evolved brand guide to keep the energy focused while encouraging the festival to stay raw at the edges.